The Global Impact Investing Network (GIIN) defines Gender Lens Investing as a strategy or approach to investing that takes into consideration gender-based factors across the investment process to advance equality and better inform investment decisions. Typically, this is addressing women and women-identifying people and girls however, this definition can include non-binary people and anyone on the gender continuum who are currently underrepresented and underserved.

There are three key areas to Gender Lens Investing:

---

Access to Capital
Increasing access to capital for women-owned and women-led businesses 

---

Products and Services
Investing in products and services to improve the lives of women, girls and non-binary people

---

Workplace Equity
Promoting equity and gender representation at all levels in the workplace

Gender equality vs. equity 

Gender equality is the concept that all people regardless of gender identity should have the freedom to make choices and develop their personal goals without limitations set by stereotypes, gender roles or prejudices. For example, access to education, pay parity and the right to vote all fall under gender equality.

Gender equity takes this concept further by considering the fairness of treatment according to a gender’s respective needs. For example, maternity and paternity leave, gender-specific product designs and women’s healthcare all support gender equity.

When applying Gender Lens Investing, we consider both equality and equity to support both equal and fair access to resources and opportunities.

Why Gender Lens Investing? 

First and foremost, Gender Lens Investing promotes a more equal and equitable world. Women and girls are underrepresented and underserved in many areas, including in the media, workplace, venture capital and in product design and services. From an investment perspective, GLI can unlock significant untapped market potential.

Did you know? 

• Startups founded or co-founded by women generate more revenue than startups founded solely by men but receive less investment. 
• In the U.S., women-founded companies exit faster than the market average but receive on average only 2% of VC funding. 
• U.S. venture capital firms that increased their number of women partners saw more profitable exits. In Canada, only 19% of VC partners are women. 
• Companies with strong women leadership at the board level generate a return equity higher than companies without a critical mass of women on their boards. 
• Women make the majority of consumer purchasing decisions and is projected to own 75% of discretionary spend by 2028.

InBC’s approach to Gender Lens Investing 

What we are focusing on

InBC’s GLI approach is focused on the following: 

---

Access to Capital
We invest in GLI funds to increase access to capital for women founders and women-led funds, and support women partners in VC firms who are more likely to invest in women founders.  

We support our portfolio funds as well as other capital providers in the ecosystem to open the door to access to capital for under-represented founders and businesses.

---

Products and Services
We invest in companies — directly and through funds — whose products or services improve the lives of women, girls and non-binary people.

We consider the gender responsiveness of innovation and technology, an approach which ensures gender-specific concerns, experiences and usability are equally integrated in the design of products and services.

---

Workplace Equity
We address the gender composition and diversity of the companies and funds across our portfolio, as well as within our own operations.

We encourage the companies and funds within and outside of our portfolio to advance on workplace equity.

InBC recognizes that change happens at the systemic level and works with companies and funds no matter where they are on their GLI journey.   

As the Province of British Columbia’s strategic investment fund, InBC is investing in a more prosperous, sustainable and inclusive future for B.C. Recent initiatives by the Province — such as requiring pay transparency and becoming the first province to offer free prescription contraception — are helping to close the gender equity gap in our province. InBC’s approach to GLI is contributing to efforts such as these to scale our collective impact and support a more equitable British Columbia.

You can learn more about InBC’s investment strategy in our Investment Strategy Overview. 

Companies and funds seeking investment

Are you a company whose product or service is creating positive outcomes for under-represented groups and seeking investment to support your scale up? Learn more about our investment criteria and impact objectives and consider submitting your information through our website to be reviewed by our investment team.

The post What is Gender Lens Investing? And Why is it Important? appeared first on InBC Investment Corp.